'Hide Header' can be used in situations where it is advantageous to remove your main website menu navigation.
The most frequent scenario is for 'Landing Pages', that focus on Conversion Rate Optimisation (CRO).
Often removing a header improves conversions rates for marketing campaigns. The hypothesis is that users presented with fewer options/distractions are more likely to take your desired action.
E.g. if there is only the option to complete a form on a page (and no other links), the user is more likely to do complete the form.
Give this a try on you next campaign and track the degree to which your conversion rates imporve.
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