You can add more than one effects to a Frame. Though, Effects do perform better when they are in unique Frames, it's therefore many designers prefer to to add additional Frames, and place one effect per Frame.
Moves Left, Right, Up and Down on Scroll
Fades in on Scroll
Extends the Height or the Width of the Frame on Scroll
Rotates the Frame on Scroll
Increase the size of the Frame Components on Scroll