Often you might like to save your website Home page, or perhaps your Enquiries page to your mobile phone home screen. The 'Apple Touch Icon' is the icon is the icon that will appear on your iPhones Home Screen.
This is nice branding should your website visitors wish to have your website feel like an App on their phone.
Often clients ask MOBLE to develop a pop up that appears when users visit your web pages, to encourage them to add your website to their Home Screen.
Speak to MOBLE should you require this service.