OPTIMISE YOUR SEARCH ENGINE PERFORMANCE WITH SEO PAGE SETTINGS

A significant gain in your Search Engine Optimisation (SEO) can be made by taking the time to manage your SEO page settings on MOBLE CMS.

Within the settings area of every page on MOBLE CMS, you can update your meta information to help the search engines understand a little more about your page. You can also improve your click through rate (CTR) on the search engines by making this information as enticing as possible, to stand out from the other websites and encourge more clicks.


TITLE TAG

The Title Tag is an essential part of content management, since it is often used by search engines, such as Google, on the Search Engine Results Page (SERP), to let people know a little bit more about the page before they click. It is also used by social media websites in the anchor text. Which again informs people on social media websites a little bit more about your page before they click.

The Title Tag is therefore critical for:

  • CTR - to entice search engine and social media users to click to your page (i.e. improve your click through rate).
  • SEO - to enhance the way that a search engine ranks your web page (i.e. improve your search engine optimisation).


TIP: OPTIMISING YOUR TITLE TAG FOR ALL USE CASES

  • You can use up to 60 characters for your Title Tag on Google. If you keep your Tittle Tag below 60 Characters, research suggests that 90% of your title will display correctly.
  • The Title Tag is not just used by Google, therefore it is best to write concise information about the article in the first 15 characters.


An optimum format can read:

Keyword One - Keyword Two | Business Name


Your Title Tag is used in the following locations. 

  • Browser (often in the Browser Tab and at the top of the browser)
  • Search Engine Results Page (SERP)
  • External Websites E.g. Social Media Anchor (such as an ad, or news feed link)


When optimising your title tag always consider the following:

  • Readability - should look natural
  • Relevance - should be about your page
  • Emotion - should encourage clicks

 
Words that are known to stand out from the crowd and encourage more clicks are:

  • How to
  • Free
  • You
  • Tips
  • List of numbers e.g. Top 5 ways to
  • Blog Post
  • Why
  • Best
  • Tricks
  • Great
     



META DESCRIPTION

The Meta Description is an essential part of content management since it is often used by search engines, such as Google, on the Search Engine Results Page (SERP), to let people know a little bit more about the page before they click. It is also used by social media websites in the anchor text, which again informs people on social media websites a little bit more about your page before they click to your page.

The Meta Description is therefore critical for:

  • CTR - to entice search engine and social media users to click to your page (i.e. improve your click through rate).
  • NOT SEO? - according to Google meta description is not used to rank your website, however, it is used in other search engines and should not be underestimated (i.e. improve your search engine optimisation)


TIP: OPTIMISING YOUR TITLE TAG FOR ALL USE CASES

  • You can use 300 characters for your Meta Description on Google. The number of characters increased in December 2017.
  • The Meta Description is not just used on Google, therefore it is best to write concise information about the article at the start of the description.


Your Meta Description is used in the following locations. 

  • Search Engine Results Page (SERP)
  • External Websites E.g. Social Media Anchor (such as an ad, or news feed link)


When optimising your title tag always consider the following:

  • Readability - should look natural
  • Relevance - should be about your page
  • Emotion - should encourage clicks



META KEYWORDS

MOBLE does not recommend using meta keywords.

Google does not use meta keywords, however, Bing may use keywords as a factor in their search engine results page. 

Meta Descriptions can give your competitors information about what you are optimising for and as such, it is better to leave this field blank.
 

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